Survey Data on User Experience and Purchase Behavior in Chinese Mobile Online Bookstores

Principal Investigator(s):  View help for Principal Investigator(s) Zhengzheng Tian, Wuhan University

Version:  View help for Version V1

Name File Type Size Last Modified
README.txt text/plain 321 bytes 07/06/2026 10:15:PM
中国网络书店用户体验影响因素调查问卷.docx application/vnd.openxmlformats-officedocument.wordprocessingml.document 50.9 KB 07/06/2026 09:59:PM
中国网络书店用户体验影响因素调查问卷数据.xlsx application/vnd.openxmlformats-officedocument.spreadsheetml.sheet 52.7 KB 07/06/2026 10:16:PM

Project Citation: 

Tian, Zhengzheng. Survey Data on User Experience and Purchase Behavior in Chinese Mobile Online Bookstores. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2026-07-07. https://doi.org/10.3886/E251116V1

Project Description

Summary:  View help for Summary This dataset contains anonymized survey data on user experience and purchasing behavior in Chinese mobile online bookstores, including Dangdang, JD Books, Taobao Books, and Kongfz.com. The survey examines respondents’ online book purchasing frequency, platform use, reasons for selecting online bookstores, and the perceived importance of factors affecting user experience. These factors include book products, interface usability, visual design, privacy protection, information functions, payment, logistics, customer service, after-sales service, and platform image.

The dataset includes 245 survey responses. Direct identifiers and respondent demographic variables have been removed from the public-use version to protect respondent privacy. The accompanying materials include the questionnaire and documentation describing the variables and response coding.



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Published Versions

V1 [2026-07-07]

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