Acceptance of AI-based tools in consumer financial decision-making: An application of the extended Technology Acceptance Model
Principal Investigator(s): View help for Principal Investigator(s) Michal Buszko, Nicolaus Copernicus University in Torun; Tomasz Szkopinski, VIZJA University in Warsaw; Małgorzata Porada-Rochoń, University of Szczecin
Version: View help for Version V1
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Project Citation:
Buszko, Michal, Szkopinski, Tomasz, and Porada-Rochon, Malgorzata. Acceptance of AI-based tools in consumer financial decision-making: An application of the extended Technology Acceptance Model. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2025-06-05. https://doi.org/10.3886/E232042V1
Project Description
Summary:
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We used convenience sampling, and the data were collected from 2024-02-08 to 2024-10-29 using the CAWI technique on a group of students from three universities in Poland (in Toruń, Szczecin and Warsaw) and their relatives. We used our own questionnaire elaborated on an adjusted Schepman and Rodway scale model, i.e. The General Attitudes Towards Artificial Intelligence Scale (GAAIS), adapted to the context of our research. The questions in the research questionnaire were structured according to the TAM model and divided into spheres: perceived usefulness of AI solutions, ease of use of AI solutions, attitudes towards AI solutions, intentions regarding the use of AI in the future and actual use of AI. Our research sample consisted of 371 respondents.
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