Demand for in-app purchases in mobile apps - A difference-in-difference approach

Principal Investigator(s):  View help for Principal Investigator(s) Richard Friberg, Stockholm School of Economics; Andreea Enache, Stockholm School of Economics; Magnus Wiklander, MAG Interactive

Version:  View help for Version V1

Name File Type Size Last Modified
README.pdf application/pdf 98.9 KB 03/10/2023 06:09:AM
ijio_replication_didapps.do text/plain 5.7 KB 03/11/2023 04:01:AM
ijio_replication_didapps.dta application/x-stata-dta 961.1 KB 03/10/2023 06:16:AM

Project Citation: 

Friberg, Richard, Enache, Andreea , and Wiklander, Magnus . Demand for in-app purchases in mobile apps - A difference-in-difference approach. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2023-03-11. https://doi.org/10.3886/E186201V1

Project Description

Summary:  View help for Summary Data (normalized) on number of daily users, conversion rate (nr of purchases/nr of users) and videos (nr of rewarded videos/nr of users) for five games on six European markets surrounding Apple adjustment of pricing tiers in August 2021. Replication file for some of the key results in Enache, Friberg, Wiklander, 2023, "Demand for in-app purchases in mobile apps - A difference-in-difference approach" in International Journal of Industrial Organization.

Scope of Project

Subject Terms:  View help for Subject Terms Freemium; mobile app market
Geographic Coverage:  View help for Geographic Coverage France, Germany, Italy, Netherlands, UK, Sweden
Time Period(s):  View help for Time Period(s) 1/6/2021 – 12/5/2021
Collection Date(s):  View help for Collection Date(s) 3/1/2022 – 3/1/2022
Universe:  View help for Universe Market level (country/game/platform) on usage of word games on mobile apps. 
Collection Notes:  View help for Collection Notes Administrative records

Methodology

Data Source:  View help for Data Source Internal data, MAG Interactive
Unit(s) of Observation:  View help for Unit(s) of Observation Game/country/platform(Android or Ios)
Geographic Unit:  View help for Geographic Unit Country

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Published Versions

V1 [2023-03-11]

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DDI 2.5

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