Demand for in-app purchases in mobile apps - A difference-in-difference approach

Name: Demand for in-app purchases in mobile apps - A difference-in-difference approach
Published: 2023-03-11
License: https://creativecommons.org/licenses/by/4.0

Principal Investigator(s): View help for Principal Investigator(s) Richard Friberg, Stockholm School of Economics; Andreea Enache, Stockholm School of Economics; Magnus Wiklander, MAG Interactive

Version: View help for Version V1

Name	File Type	Size	Last Modified
README.pdf	application/pdf	98.9 KB	03/10/2023 06:09:AM
ijio_replication_didapps.do	text/plain	5.7 KB	03/11/2023 04:01:AM
ijio_replication_didapps.dta	application/x-stata-dta	961.1 KB	03/10/2023 06:16:AM

Project Citation:

Friberg, Richard, Enache, Andreea , and Wiklander, Magnus . Demand for in-app purchases in mobile apps - A difference-in-difference approach. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2023-03-11. https://doi.org/10.3886/E186201V1

Project Description

Summary: Data (normalized) on number of daily users, conversion rate (nr of purchases/nr of users) and videos (nr of rewarded videos/nr of users) for five games on six European markets surrounding Apple adjustment of pricing tiers in August 2021. Replication file for some of the key results in Enache, Friberg, Wiklander, 2023, "Demand for in-app purchases in mobile apps - A difference-in-difference approach" in International Journal of Industrial Organization.

Scope of Project

Subject Terms: Freemium; mobile app market

Geographic Coverage: France, Germany, Italy, Netherlands, UK, Sweden

Time Period(s): 1/6/2021 – 12/5/2021

Collection Date(s): 3/1/2022 – 3/1/2022

Universe: Market level (country/game/platform) on usage of word games on mobile apps.

Collection Notes: Administrative records

Methodology

Data Source: Internal data, MAG Interactive

Unit(s) of Observation: Game/country/platform(Android or Ios)

Geographic Unit: Country

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Published Versions

V1 [2023-03-11]

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This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) License.

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