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Project Citation: 

Chen, Yan, Harper, F. Maxwell, Konstan, Joseph, and Li, Sherry Xin. Replication data for: Social Comparisons and Contributions to Online Communities: A Field Experiment on MovieLens. Nashville, TN: American Economic Association [publisher], 2010. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-11.

Project Description

Summary:  View help for Summary We design a field experiment to explore the use of social comparison to increase contributions to an online community. We find that, after receiving behavioral information about the median user's total number of movie ratings, users below the median demonstrate a 530 percent increase in the number of monthly movie ratings, while those above the median decrease their ratings by 62 percent. When given outcome information about the average user's net benefit score, above-average users mainly engage in activities that help others. Our findings suggest that effective personalized social information can increase the level of public goods provision. (JEL C93, H41, L82)

Scope of Project

JEL Classification:  View help for JEL Classification
      C93 Field Experiments
      H41 Public Goods
      L82 Entertainment; Media

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