Data and Code for: Pricing Power in Advertising Markets

Principal Investigator(s):  View help for Principal Investigator(s) Matthew Gentzkow, Stanford University and NBER; Jesse Shapiro, Harvard University and NBER; Frank Yang, Stanford University; Ali Yurukoglu, Stanford University and NBER

Version:  View help for Version V1

Name File Type Size Last Modified
  dropbox 11/15/2023 09:36:AM
  repo 09/29/2023 03:44:PM
ad-price-drivers-readme.md.txt text/plain 37.4 KB 11/15/2023 04:40:AM
ad-price-drivers-readme.pdf application/pdf 145.7 KB 11/15/2023 05:25:AM

Project Citation: 

Gentzkow, Matthew, Shapiro, Jesse, Yang, Frank, and Yurukoglu, Ali. Data and Code for: Pricing Power in Advertising Markets. Nashville, TN: American Economic Association [publisher], 2024. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2024-01-18. https://doi.org/10.3886/E193824V1

Project Description

Summary:  View help for Summary Code and data accompanying the article "Pricing Power in Advertising Markets: Theory and Evidence."

Scope of Project

Subject Terms:  View help for Subject Terms platform competition; media markets
JEL Classification:  View help for JEL Classification
      L10 Market Structure, Firm Strategy, and Market Performance: General
      L82 Entertainment; Media
      M37 Advertising
Geographic Coverage:  View help for Geographic Coverage United States
Time Period(s):  View help for Time Period(s) 2014 – 2019
Universe:  View help for Universe Advertising


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V1 [2024-01-18]

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