Summary:
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Collectively, U.S. federal regulations to improve human
health, safety, and the environment avert many thousands of deaths, and reduce
non-fatal harms by hundreds of thousands of cases, but also impose costs up to
billions of dollars annually. To become legally binding, almost all high-cost
regulations must pass a "cost-benefit test": the monetized value of
the harms averted by the rule should exceed (or at least “justify”) costs to
regulated industries and consumers. Cost-benefit analysis (CBA) has been controversial
for its ethical underpinnings and for its need to estimate risks and costs with
incomplete data, but ironically, the mechanics of how to quantify effects of
both risk reduction and cost on human welfare has received less attention. This
project presumes that two changes to current methods of how society values
benefits and costs might change which regulations pass or fail the cost-benefit
test, and alter the optimal level of stringency for any given regulation.
First, typical estimates of the value of a statistical life deliberately
exclude all consideration of altruism or “shared purpose,” using only the
estimated private value of reducing a small risk of one's own death to value
public programs benefiting the entire nation. Secondly, CBA implicitly dictates
that the total benefit of a program is proportional to the number of lives
saved, regardless of whether some people face much higher mortality risks, and
CBA also considers only the regulation's total cost, even if costs affect some
businesses or consumers disproportionately.
Several survey experiments probe these simplified
assumptions and offer principled, quantitative alternatives. The researchers
estimate the "social benefit of one life prolonged” (including altruism
and shared purpose) as a complement to conventional willingness-to-pay
estimates for private mortality risk reduction.
They do so by querying subjects about the perceived desirability of
hypothetical regulations in which the scale of tradeoffs is billions of dollars
in costs shared by everyone and hundreds of randomly saved lives, not a
personal tradeoff between a few dollars and a tiny fraction of one life. These
tradeoffs are posed to elicit from each respondent either a user-defined
acceptable cost for a fixed number of lives saved or a user-defined acceptable
number of lives saved for a fixed regulatory cost; one experiment asked for
both tradeoffs from each person. These respondent choices are then converted
into an imputed value of the social benefit of prolonging one human life. Other
experiments probed whether responses improved with contextual information about
other life-prolonging benefits and costs, or with putting the regulatory
impacts in more familiar terms (e.g., as per person costs), and if the
fixed-lives tradeoff was preceded by eliciting the value of prolonging a single
life (unit asking). Experiments also tested whether the imputed value of
prolonging a single life differs when the magnitudes of the fixed values vary
for the same person (for example, one person offers three tradeoffs, for either
10, 100, or 1,000 lives prolonged, or $100 million, $1 billion, or $10
billion), and isolated the effects of "paternalistic" altruism
(concern for others' longevity even if those others might prefer greater risk
at less regulatory cost) versus "nonpaternalistic" altruism
(considering others' net benefits including their costs). Two other survey
experiments tested the assumption that individual levels of risk and cost can
be summed over the population without being disaggregated (i.e., that
individuals regard the welfare effects of risk or cost at any level as linear),
using subjects' ratings of how dire they view varying hypothetical individual
probabilities of harm and varying personal costs. This experiment reveals whether
there are de minimis levels of either risk or cost (those that can sensibly be
rounded to zero), as well as intolerably high levels whose effects are not
merely proportional to those at lower levels. If the relationship between risk
(or cost) and its magnitude is non-linear, then the fundamental axiom of CBA
(that the distribution of individual effects about the average risk or cost
does not matter) may be invalid.