A newer version of this project is available. See below for other available versions.
2020 Census Tracking Survey
Principal Investigator(s): View help for Principal Investigator(s) Jennifer Hunter Childs, U.S. Census Bureau; Laura Kail, PSB Insights
Version: View help for Version V1
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Project Citation:
Hunter Childs, Jennifer, and Kail, Laura. 2020 Census Tracking Survey. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2020-11-06. https://doi.org/10.3886/E125761V1
Project Description
Summary:
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The 2020 Census Integrated Communications Campaign used a research-informed, data-driven approach to maximize the impact and efficiency of communications activities in support of the 2020 Census enumeration. As a part of this research, the Census Bureau and its contractor, Team Y&R, conducted
a year-long nationally-representative tracking survey—from September 6, 2019 to
September 13, 2020—to understand public opinion about census participation
leading up to and during the enumeration period. The tracking survey consisted
of two independent data collection methodologies: phone and web. Team Y&R
conducted live phone interviews from September 2019 to June 2020 and online web
panel surveys from September 2019 to September 13, 2020. Both surveys were
fielded in English and Spanish.
The surveys measured a variety of attitudes, including awareness of the 2020 Census, intent to respond to the 2020 Census, stated response behavior, potential barriers to completing the 2020 Census, recall of census messages, and the mode with which people would prefer to respond to the 2020 Census.
The surveys measured a variety of attitudes, including awareness of the 2020 Census, intent to respond to the 2020 Census, stated response behavior, potential barriers to completing the 2020 Census, recall of census messages, and the mode with which people would prefer to respond to the 2020 Census.
Scope of Project
Time Period(s):
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9/6/2019 – 9/13/2020
Collection Date(s):
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9/6/2019 – 9/13/2020
Related Publications
Published Versions
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