Replication data for: Growth, Adoption, and Use of Mobile E-Commerce

Principal Investigator(s): View help for Principal Investigator(s) Liran Einav; Jonathan Levin; Igor Popov; Neel Sundaresan

Version: View help for Version V1

Name	File Type	Size	Last Modified
Construct-Heat-Map-for-Figure-3.do	text/plain	1.6 KB	10/11/2019 06:28:PM
Construct-Monthly-Average-Purchases-for-Figure-4-and-Figure-A3.do	text/plain	8 KB	10/11/2019 06:28:PM
Format-Purchasing-Comparison-for-Figure-2.do	text/plain	1.2 KB	10/11/2019 06:28:PM
Make-Timestamp-Distributions-for-Figure-5.do	text/plain	1.2 KB	10/11/2019 06:28:PM
Mobile-Penetration-by-Category-Commoditization-for-Figure-6.do	text/plain	981 bytes	10/11/2019 06:28:PM
Normalize-Variables-for-Figure-1.do	text/plain	515 bytes	10/11/2019 06:28:PM
Readme-File.pdf	application/pdf	11.4 KB	10/11/2019 06:28:PM

Project Description

Summary: We document some early effects of how mobile devices might change Internet and retail commerce. We present three main findings based on an analysis of eBay's mobile shopping application and core Internet platform. First, early adopters of mobile e-commerce applications appear to be people who already were relatively heavy Internet commerce users. Second, adoption of the mobile shopping application is associated with both an immediate and sustained increase in total platform purchasing, with little evidence of substitution from the core platform. Third, differences in user behavior across the mobile applications and the regular Internet site are not yet so dramatic.

Scope of Project

JEL Classification:
      L81 Retail and Wholesale Trade; e-Commerce
      L86 Information and Internet Services; Computer Software
      M31 Marketing

Related Publications

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Published Versions

V1 [2019-10-11]

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