Replication data for: Growth, Adoption, and Use of Mobile E-Commerce

Principal Investigator(s): View help for Principal Investigator(s) Liran Einav; Jonathan Levin; Igor Popov; Neel Sundaresan

Version: View help for Version V1

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Levin-AER-Programs			10/11/2019 10:28:PM
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Project Citation:

Einav, Liran, Levin, Jonathan, Popov, Igor, and Sundaresan, Neel. Replication data for: Growth, Adoption, and Use of Mobile E-Commerce. Nashville, TN: American Economic Association [publisher], 2014. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-11. https://doi.org/10.3886/E112810V1

Project Description

Summary: We document some early effects of how mobile devices might change Internet and retail commerce. We present three main findings based on an analysis of eBay's mobile shopping application and core Internet platform. First, early adopters of mobile e-commerce applications appear to be people who already were relatively heavy Internet commerce users. Second, adoption of the mobile shopping application is associated with both an immediate and sustained increase in total platform purchasing, with little evidence of substitution from the core platform. Third, differences in user behavior across the mobile applications and the regular Internet site are not yet so dramatic.

Scope of Project

JEL Classification:
      L81 Retail and Wholesale Trade; e-Commerce
      L86 Information and Internet Services; Computer Software
      M31 Marketing

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V1 [2019-10-11]

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