Replication data for: The Welfare Effects of Bundling in Multichannel Television Markets
Principal Investigator(s): View help for Principal Investigator(s) Gregory S. Crawford; Ali Yurukoglu
Version: View help for Version V1
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Project Citation:
Crawford, Gregory S., and Yurukoglu, Ali. Replication data for: The Welfare Effects of Bundling in Multichannel Television Markets. Nashville, TN: American Economic Association [publisher], 2012. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-11. https://doi.org/10.3886/E112510V1
Project Description
Summary:
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We measure how the bundling of television channels affects short-run
welfare. We estimate an industry model of viewership, demand, pricing, bundling, and input-market bargaining using data on ratings, purchases, prices, bundles, and input costs. We conduct simulations of à la carte policies that require distributors to offer individual channels for sale to consumers. We estimate that negotiated input costs rise by 103.0 percent under à la carte. These higher input costs offset consumer benefits from purchasing individual channels. Mean consumer and total surplus change by an estimated — 5.4 to 0.2 percent and — 1.7 to 6.0 percent, respectively. (JEL D12, L11, L51, L82, M31)
Scope of Project
JEL Classification:
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D12 Consumer Economics: Empirical Analysis
L11 Production, Pricing, and Market Structure; Size Distribution of Firms
L51 Economics of Regulation
L82 Entertainment; Media
M31 Marketing
D12 Consumer Economics: Empirical Analysis
L11 Production, Pricing, and Market Structure; Size Distribution of Firms
L51 Economics of Regulation
L82 Entertainment; Media
M31 Marketing
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