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Worst Case Resistance Testing: A Nonresponse Bias Solution for Today’s Survey Research Realities
Principal Investigator(s): View help for Principal Investigator(s) Stephen L. France, Mississippi State University; Frank Adams, Mississippi State University; Myles Landers, Mississippi State University
Version: View help for Version V1
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Project Citation:
Project Description
France, S. L., Adams, F. G., Landers, V. M. (2024). Worst Case Resistance Testing: A Nonresponse Bias Solution for Today’s Survey Research Realities, forthcoming in Survey Research Methods.
The rationale for the use of this sample was to gather response data from a well known and validated set of instruments. The questionnaire adapts instruments previous developed in a previous paper. As noted in the paper “as Szymanski & Henard (2001) have over 3,000 citations, and pose relatively simple questions, they were judged as liable to provide stable results, and unlikely to represent confounding factors due to their complexity.”
Szymanski, D. M., & Henard, D. H. (2001). Customer satisfaction: A meta-analysis of the empirical evidence. Journal of the Academy of Marketing Science, 29(1), 16-35.
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