ECIN Replication Package for "Misinformation, Consumer Risk Perceptions, and Markets: The Impact of an Information Shock on Vaping and Smoking Cessation"
Principal Investigator(s): View help for Principal Investigator(s) Lawrence Jin, Lee Kuan Yew School of Public Policy, National University of Singapore; Donald Kenkel , Department of Economics, Jeb E. Brooks School of Public Policy, Cornell University; Michael Lovenheim , Department of Economics, Jeb E. Brooks School of Public Policy, Cornell University; Alan Mathios , Department of Economics, Jeb E. Brooks School of Public Policy, Cornell University; Hua Wang, Jeb E. Brooks School of Public Policy, Cornell University
Version: View help for Version V2
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Project Citation:
Project Description
ABSTRACT Smoking is the leading preventable cause of death in the U.S. Because e-cigarettes do not involve the combustion of tobacco, vaping offers the potential to prevent the majority of the health consequences of smoking. We study the impact of an information shock created by an outbreak of lung injuries apparently related to e-cigarettes. We use data from multiple sources: surveys of risk perceptions conducted before, during, and after the outbreak; an in-depth survey we conducted on risk perceptions and vaping and smoking behavior; and national aggregate time-series sales data. We find that after the outbreak, consumer perceptions of the riskiness of e-cigarettes sharply increased, so that in contrast to almost all experts, the majority of consumers perceive e-cigarettes to be relatively and absolutely riskier than cigarettes. From our estimated e-cigarette demand models, we conclude that the information shock reduced e-cigarette demand by about 30 percent. We also estimate that the information shock decreased the use of e-cigarettes for smoking cessation, again by about 30 percent. Our estimates predict that over time, the reduced smoking cessation due to the information shock will in turn increase smoking-related illness and death.
Scope of Project
I12 Health Behavior
This project also used data from a set of online surveys conducted by well-established survey companies or online survey firms such as NielsenIQ. Our research team designed these online surveys and obtained approval from Cornell University Institutional Review Board for Human Participant Research (IRB).
Methodology
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