Data and Code for: REGULATING PRIVACY ONLINE: AN ECONOMIC EVALUATION OF THE GDPR

Principal Investigator(s):  View help for Principal Investigator(s) Samuel G. Goldberg, Stanford Institute for Economic Policy Research, Stanford University; Garrett A. Johnson, Questrom School of Business, Boston University; Scott K. Shriver, Leeds School of Business, University of Colorado - Boulder

Version:  View help for Version V1

Name File Type Size Last Modified
  repo-GJS 05/18/2023 04:57:PM

Project Citation: 

Goldberg, Samuel G., Johnson, Garrett A., and Shriver, Scott K. Data and Code for: REGULATING PRIVACY ONLINE: AN ECONOMIC EVALUATION OF THE GDPR. Nashville, TN: American Economic Association [publisher], 2024. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2024-01-22. https://doi.org/10.3886/E183445V1

Project Description

Summary:  View help for Summary Code and non-confidential data for Regulation Privacy Online: An Economic Evaluation of the GDPR.

Modern websites rely on personal data to measure and improve their performance and to market to consumers. The European Union’s General Data Protection Regulation (GDPR) limited access to such personal data, with the goal of protecting consumer privacy. We examine the GDPR's impact on website pageviews and revenue for 1,084 diverse online firms using data from Adobe's website analytics platform. Among EU users, we find a reduction of approximately 12% in both website pageviews and e-commerce revenue, as recorded by the platform after the GDPR's enforcement deadline. We find evidence that the GDPR both reduced data recording and harmed real economic outcomes, and we derive bounds for the relative contribution of each explanation

Scope of Project

Subject Terms:  View help for Subject Terms Privacy; Policy Evaluation; GDPR
JEL Classification:  View help for JEL Classification
      L51 Economics of Regulation
      L86 Information and Internet Services; Computer Software
      M31 Marketing
      M38 Marketing and Advertising: Government Policy and Regulation
Geographic Coverage:  View help for Geographic Coverage European Union
Time Period(s):  View help for Time Period(s) 1/1/2017 – 12/31/2018
Data Type(s):  View help for Data Type(s) aggregate data; census/enumeration data

Methodology

Data Source:  View help for Data Source Adobe Analytics
Unit(s) of Observation:  View help for Unit(s) of Observation Dashboard

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Published Versions

V1 [2024-01-22]

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