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Project Citation: 

Wang, Tianyi. Data and Code for: “Media, Pulpit, and Populist Persuasion: Evidence from Father Coughlin.” Nashville, TN: American Economic Association [publisher], 2021. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2021-08-24. https://doi.org/10.3886/E139442V1

Project Description

Summary:  View help for Summary I study the political impact of the first populist radio personality in American history. Father Charles Coughlin blended populist demagoguery, anti-Semitism, and fascist sympathies to create a hugely popular radio program that attracted thirty million weekly listeners in the 1930s. I find that exposure to Father Coughlin's anti-Roosevelt broadcast reduced Franklin D. Roosevelt's vote share in the 1936 presidential election. Coughlin's effects were larger among Catholics and persisted after Coughlin left the air. Moreover, places more exposed to Coughlin’s broadcast were more likely to form a local branch of the pro-Nazi German-American Bund and sold fewer war bonds during WWII.

Scope of Project

Subject Terms:  View help for Subject Terms mass media; chrismatic leader; election; religion
JEL Classification:  View help for JEL Classification
      D72 Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
      L82 Entertainment; Media
      N42 Economic History: Government, War, Law, International Relations, and Regulation: U.S.; Canada: 1913-
      Z12 Cultural Economics: Religion
Geographic Coverage:  View help for Geographic Coverage United States
Time Period(s):  View help for Time Period(s) 1916 – 1972
Collection Date(s):  View help for Collection Date(s) 12/2018 – 11/2020
Data Type(s):  View help for Data Type(s) census/enumeration data; geographic information system (GIS) data; observational data; survey data; text


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