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Project Description

Summary:  View help for Summary Workhorse economic models used for studying the market impacts of search frictions assume constant search costs: individuals pay the same cost to obtain price information each time they search. This paper provides evidence on a new form of search costs: startup costs. Exploiting a natural experiment in retail gasoline, we document how a temporary, large exogenous shock to consumers' search incentives leads to a substantial, permanent increase in price search. A standard search model fails to explain such history-dependence in search, while it follows directly from a model with a one-time up-front cost to start searching.

Scope of Project

Subject Terms:  View help for Subject Terms Search; Price Dispersion; Price War; Retail Gasoline
JEL Classification:  View help for JEL Classification
      D83 Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
      L81 Retail and Wholesale Trade; e-Commerce
Geographic Coverage:  View help for Geographic Coverage Perth, Australia

Methodology

Unit(s) of Observation:  View help for Unit(s) of Observation Calendar date
Geographic Unit:  View help for Geographic Unit Urban area

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