Data and Code for: "Promoting Wellness or Waste? Evidence from Antidepressant Advertising"
Principal Investigator(s): View help for Principal Investigator(s) Bradley Shapiro, University of Chicago
Version: View help for Version V1
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Materials to SUBMIT | 03/17/2020 11:26:PM | ||
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Project Citation:
Shapiro, Bradley. Data and Code for: “Promoting Wellness or Waste? Evidence from Antidepressant Advertising.” Nashville, TN: American Economic Association [publisher], 2022. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2022-04-14. https://doi.org/10.3886/E117370V1
Project Description
Summary:
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It is taken as given by many policy makers that Direct-to-Consumer Advertising of prescription drugs drives inappropriate patients to treatment. Alternatively, advertising may provide useful information that causes appropriate patients to seek treatment. I study this dynamic in the context of antidepressants. Leveraging variation driven by the borders of television markets, I find that a 10% increase in antidepressant advertising leads to a 0.3% ($32 million) increase in new prescriptions followed by reductions in workplace absenteeism worth about $770 million. I find no effect of advertising on prices, generic penetration, drug switches, adverse effects, non-adherence rates or therapist visits.
Scope of Project
Subject Terms:
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Advertising;
social welfare;
labor productivity;
pharma
JEL Classification:
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H23 Taxation and Subsidies: Externalities; Redistributive Effects; Environmental Taxes and Subsidies
I11 Analysis of Health Care Markets
I12 Health Behavior
I18 Health: Government Policy; Regulation; Public Health
L51 Economics of Regulation
M31 Marketing
M37 Advertising
M38 Marketing and Advertising: Government Policy and Regulation
M54 Personnel Economics: Labor Management
H23 Taxation and Subsidies: Externalities; Redistributive Effects; Environmental Taxes and Subsidies
I11 Analysis of Health Care Markets
I12 Health Behavior
I18 Health: Government Policy; Regulation; Public Health
L51 Economics of Regulation
M31 Marketing
M37 Advertising
M38 Marketing and Advertising: Government Policy and Regulation
M54 Personnel Economics: Labor Management
Geographic Coverage:
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United States, Individual Level Claims and Outcomes, DMA level advertising
Time Period(s):
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2/1/2007 – 12/31/2010
Universe:
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The Truven data contain individuals employed in self-insured employers throughout the United States.
Data Type(s):
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program source code
Collection Notes:
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Only note is that, upon my request, decision editor John Asker indicated via email that I could eliminate Appendix H for the final version of the paper.
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