Replication data for: Observational Learning: Evidence from a Randomized Natural Field Experiment

Principal Investigator(s):  View help for Principal Investigator(s) Hongbin Cai; Yuyu Chen; Hanming Fang

Version:  View help for Version V1

Name File Type Size Last Modified
a.dta application/octet-stream 62 MB 10/12/2019 05:36:AM
a1.dta application/octet-stream 38.2 MB 10/12/2019 05:36:AM
a2.dta application/octet-stream 14.2 MB 10/12/2019 05:36:AM
a3.dta application/octet-stream 3.6 MB 10/12/2019 05:36:AM
a4.dta application/octet-stream 2.3 MB 10/12/2019 05:36:AM
a5.dta application/octet-stream 872.4 KB 10/12/2019 05:36:AM
b.dta application/octet-stream 47.9 MB 10/12/2019 05:36:AM
b1.dta application/octet-stream 31.9 MB 10/12/2019 05:36:AM
b2.dta application/octet-stream 13.2 MB 10/12/2019 05:36:AM
b3.dta application/octet-stream 2.2 MB 10/12/2019 05:36:AM

Project Description

Summary:  View help for Summary We report results from a randomized natural field experiment conducted in a restaurant dining setting to distinguish the observational learning effect from the saliency effect. We find that, when customers are given ranking information of the five most popular dishes, the demand for those dishes increases by 13 to 20 percent. We do not find a significant saliency effect. We also find modest evidence that the observational learning effects are stronger among infrequent customers, and that dining satisfaction is increased when customers are presented with the information of the top five dishes, but not when presented with only names of some sample dishes. (JEL C93, D83)

Scope of Project

JEL Classification:  View help for JEL Classification
      C93 Field Experiments
      D83 Search; Learning; Information and Knowledge; Communication; Belief; Unawareness


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Published Versions

V1 [2019-10-12]

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