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Project Citation: 

Ashraf, Nava, Berry, James, and Shapiro, Jesse M. Replication data for: Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia. Nashville, TN: American Economic Association [publisher], 2010. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2019-10-11.

Project Description

Summary:  View help for Summary The controversy over how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a sunk-cost effect. We develop a methodology for separating these two effects. We implement the methodology in a field experiment in Zambia using door-to-door marketing of a home water purification solution. We find evidence of economically important screening effects. By contrast, we find no consistent evidence of sunk-cost effects. (JEL C93, D12, I11, M31, O12)

Scope of Project

JEL Classification:  View help for JEL Classification
      C93 Field Experiments
      D12 Consumer Economics: Empirical Analysis
      I11 Analysis of Health Care Markets
      M31 Marketing
      O12 Microeconomic Analyses of Economic Development

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