Emotional Reactions to the 2016 General Election Debates
Principal Investigator(s): View help for Principal Investigator(s) Kim Fridkin, Arizona State University; Sarah Allen Gershon, Georgia State University
Version: View help for Version V2
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Project Citation:
Fridkin, Kim, and Gershon, Sarah Allen. Emotional Reactions to the 2016 General Election Debates. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2020-05-18. https://doi.org/10.3886/E109864V2
Project Description
Summary:
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This experimental study examines emotional reactions to the first and third 2016 presidential debates. Employing both pre/post-test questionnaires and facial recognition software, viewers reactions are tracked in real time during the debate and after the debate is over. Measures include, subject demographic characteristics, political attitudes and pre/post-test attitudes towards the candidates, as well as frame-by-frame tracking of emotional reactions during the debates in the experimental conditions.
Funding Sources:
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National Science Foundation (1650397)
Scope of Project
Subject Terms:
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Debates;
Emotions;
experiment
Geographic Coverage:
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Data collected at universities in the Southwestern and Southeastern US
Time Period(s):
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9/26/2016 – 9/26/2016;
10/19/2016 – 10/19/2016
Collection Date(s):
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9/26/2016 – 9/26/2016;
10/19/2016 – 10/19/2016
Data Type(s):
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experimental data
Methodology
Sampling:
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The student sample was recruited largely from undergraduate political science courses at the 2 sites. Students were randomly assigned to the experimental and control conditions.
Collection Mode(s):
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mixed mode
Scales:
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Several Likert-type scales were used.
Weights:
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none
Unit(s) of Observation:
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individuals
Related Publications
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